27 Jun
27Jun

In 2025, gastroenterology will remain one of the most in-demand specialties in the healthcare industry. From preventive colonoscopies to advanced endoscopic procedures, GI practices are expanding their reach and patient volume. But with growth comes complexity—especially when it comes to medical billing services in the US.

As reimbursement rules evolve and gastroenterology procedures become more specialized, practices are turning to expert partners for help. Bridge Billing Services, a leader in revenue cycle outsourcing, offers cutting-edge, specialty-driven support that’s built for the unique needs of gastroenterologists. 

We don't just manage your claims—we optimize every step of the billing cycle to ensure your revenue flows as efficiently as your patient care.

The Evolving Gastroenterology Landscape in 2025

GI practices are adapting to several major trends in 2025:

  • Increased Demand for Preventive Screenings: With new age recommendations and public health initiatives, more patients are seeking routine colonoscopies.
  • Integration of AI in Diagnostics: AI-assisted colonoscopy tools are improving polyp detection but adding coding complexities.
  • Growth in Outpatient GI Centers: Many gastroenterology services are shifting from hospitals to ambulatory surgical centers (ASCs).
  • Value-Based Care Models: Payers are linking reimbursement to patient outcomes, quality measures, and efficiency benchmarks.

While these innovations are improving care, they’re also complicating the billing process flow chart.

The Gastroenterology Billing Process: Complex but Manageable

The gastroenterology billing cycle involves several layers of documentation, compliance, and payer coordination. Here’s a look at a typical billing process flow chart in this specialty:

  1. Insurance Verification
  2. Procedure Authorization (e.g., colonoscopy, EGD)
  3. ICD-10 & CPT Coding for GI-Specific Conditions
  4. Claim Scrubbing and Submission
  5. Denial Management and Appeals
  6. Payment Posting
  7. Patient Billing and Statements

Each of these steps requires detailed understanding of GI-specific codes, modifiers (like 33 for preventive colonoscopies), and insurance nuances. Errors at any stage can result in delayed or denied payments—and serious revenue leakage.

That’s where Bridge Billing Services shines.

Why Gastroenterologists Choose Bridge Billing Services

Bridge Billing Services understands that gastroenterology billing isn’t one-size-fits-all. Here’s why we’re one of the most trusted billing companies for GI practices across the US:

✅ Gastroenterology Coding Expertise

From differentiating between screening and diagnostic colonoscopies to applying correct modifiers for biopsies or removals, our coders are certified and AMBA-trained in GI-specific billing standards.

✅ Real-Time Revenue Flow Tracking

Our clients use a visual flow chart to track claims, denials, and payments in real time—providing full transparency into every dollar earned.

✅ Seamless EHR Integration

Bridge Billing Services supports major EHRs and billing software used in gastroenterology, including gGastro, AthenaHealth, Kareo, and AdvancedMD. No more toggling between systems or manual data entry.

✅ Tailored Billing Outsourcing Plans

Whether you're a solo GI specialist or part of a multi-provider GI center, Bridge Billing Services offers flexible, scalable billing outsourcing solutions to match your volume and growth plans.

Managing Hospital Bills & ASC Billing with Precision

GI services are often performed in both hospital and ambulatory surgical center (ASC) settings—each with different billing requirements.

Bridge Billing Services hospital and ASC billing services include:

  • Proper application of facility vs. professional billing codes
  • Split billing for co-surgeons or anesthesiology partners
  • ASC-specific claim formatting and bundling
  • DRG codes and inpatient coordination for hospital GI cases

This precision in handling hospital bills and ASC claims helps prevent underpayment and ensures compliance with federal and commercial payer rules.

AMBA-Compliant Practices You Can Trust

As proud members of the American Medical Billing Association (AMBA), Bridge Billing Services adheres to the highest standards of accuracy, ethics, and compliance. We undergo regular training to ensure your claims are aligned with:

  • CPT® and ICD-10-CM updates
  • Payer-specific edits
  • Medicare LCD/NCD rules
  • HIPAA data security requirements

Our commitment to AMBA standards means you get peace of mind—and faster, cleaner reimbursements.

Revenue Cycle Outsourcing for a Healthier Practice

The financial health of your GI practice depends on how well you manage your revenue cycle. Bridge provides end-to-end revenue cycle outsourcing so you can:

  • Accelerate cash flow
  • Minimize denials and rework
  • Focus more time on patients
  • Get monthly performance reports with clear KPIs

Our medical billing services team becomes an extension of your staff, working behind the scenes to maximize revenue while you concentrate on clinical excellence.

How Bridge Billing Services Compares to Other Billing Companies

FeatureBridge Billing ServicesTraditional Billing Companies
Gastroenterology Focus✅ Yes❌ Often generalized
AMBA Compliance✅ Fully Compliant⚠️ May Vary
Custom Flow Chart Tracking✅ Included❌ Not Standard
AI-Driven Claim Scrubbing✅ Built-In⚠️ Limited or Add-On
Transparent Pricing✅ Always❌ Hidden Fees Common
EHR Integration✅ Seamless⚠️ Manual Processes


Ready to Simplify GI Billing? Here’s Your Next Step

Gastroenterology is complex enough. Your billing doesn’t have to be. With Bridge Billing Services, you get:

  • A clear, organized billing process flow chart
  • Specialty-trained coding and billing experts
  • 24/7 access to your performance dashboard
  • A partner that understands both gastroenterology and revenue cycle management

Let us help you improve collections, reduce denials, and grow your practice—without the stress.

Frequently Asked Questions (FAQs)

1. What CPT codes are most commonly used in gastroenterology billing?

Codes like 45378 (diagnostic colonoscopy)43239 (EGD with biopsy), and G0121 (screening colonoscopy for average-risk patients) are common, along with modifier usage such as 33 for preventive services. Bridge’s certified coders stay up to date on all updates.

2. Can Bridge handle billing for both office and hospital-based GI services?

Yes. Bridge specializes in both professional billing (for in-office services) and facility billing (for procedures performed in hospitals and ASCs).

3. What’s the benefit of working with a billing company like Bridge over hiring in-house staff?

Bridge provides a full team of certified coders, claim processors, denial specialists, and account managers—offering greater efficiency, fewer errors, and lower overhead costs than managing billing in-house.

4. How does Bridge Billing Services improve the revenue cycle?

Through automated tools, denial trend analysis, and real-time tracking dashboards, we help clients identify payment gaps, prevent claim rejections, and accelerate cash flow.

5. Is Bridge compliant with all current healthcare billing regulations?

Absolutely. We follow AMBA standards, maintain full HIPAA compliance, and keep our clients up to date with Medicare, Medicaid, and commercial payer changes.

Let Bridge Optimize Your GI Practice in 2025

From colonoscopies to complex hospital-based procedures, gastroenterology billing demands precision and expertise. In 2025, staying profitable means using the right combination of technology, strategy, and skilled billing professionals.

Bridge Billing Services delivers all three—along with a deep understanding of the challenges facing GI practices today.

📞 Book your free consultation today and see why we’re one of the most trusted names in medical billing services US for gastroenterology. Don't forget to follow us!

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